This book aims to give students and survey researchers a state-of-the-art introduction to questionnaire design. The authors are recognized experts in their fields and have experience in teaching and research. While many researchers discover that their questions do not work post-hoc, this book alerts designers of questionnaires to the many decisions they make that will affect the quality of the research outcome. Most importantly, the book presents a tool with which to measure the quality of questions at the outset.