 Lexus: The Relentless Pursuit
ISBN: 978-0-470-82110-7
Hardcover
280 pages
September 2004
US $27.95
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Introduction and Acknowledgments.
Foreword.
Chapter One. The Toyoda Way.
Chapter Two. Searching for Bobos.
Chapter Three. Deus ex Machina.
Chapter Four. From Tahara to the World!
Chapter Five. The Lexus Covenant.
Chapter Six. Zen and the Art of Automobile Maintenance.
Chapter Seven. Something Wicked This Way Comes.
Chapter Eight. Lexus Nation.
Epilogue.
Appendix: The Lexus.
Index.
