 Lexus: The Relentless Pursuit
ISBN: 978-0-470-82110-7
Hardcover
280 pages
September 2004
US $27.95
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A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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