 Strategy for Success in Asia in the Mastering Business in Asia series
ISBN: 978-0-470-82137-4
Paperback
228 pages
February 2005
US $19.95
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In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.
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