 Business Growth Strategies for Asia Pacific
ISBN: 978-0-470-82172-5
Hardcover
280 pages
May 2005
US $24.95
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Foreword.
Preface.
List of Abbreviations.
Introduction.
PART I: A MACROSCOPIC VIEW OF THE ASIA PACIFIC REGION.
Chapter 1. Strategic Viewpoints on Asia Pacific.
Case Study: GE vs. Haier.
Chapter 2. Understanding Asian Culture and Business Practice.
Case Study: Singapore Airline vs. British Airways.
Chapter 3. Asia Market Opportunities.
Case Study: Volkswagen vs. Toyota.
PART II: MICROSCOPIC VIEW OF THE ASIA PACIFIC REGION.
Chapter 4. Analyzing the Competition.
Case Study: Citigroup vs. HSBC.
Chapter 5. Technology Factor.
Case Study: Motorola vs. Samsung Eletronics.
Chapter 6. Cost Factor.
Case Study: Dow Chemical vs. Formosa Plastics Group.
PART III: FORMULATING AND IMPLEMENTING A STRATEGY FOR GROWTH.
Chapter 7. Formulating a Successful Business Strategy.
Case Study: TSMC vs. Texas Instrument.
Chapter 8. Direct Investment and Other Strategic Options.
Case Study: Nestlé vs. Wahaha.
Chapter 9. Defining an Effective Asia Pacific Organization.
Case Study: Dell vs. Foxconn.
Chapter 10. Managing Human Resources.
Case Study: Microsoft vs. Wipro.
Chapter 11. Implementing Business Growth Strategy.
Case Study: Johnson & Johnson vs. Cipla.
References and Bibliography.
Index.
