 Information Masters: Secrets of the Customer Race
ISBN: 978-0-471-98801-4
Hardcover
300 pages
June 1999
US $55.00
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1. Customer Masters are Information masters
2. Masquerade of a Hidden malaise
3. Mass-Market Customer Information Legacy
4. Litmus Test for Customer Information
5. Historical Approaches for Customer Information Initiatives
6. Seven Elements of Customer Information Competency
7. Rewards of Customer Information mastery
8. Relative Information Mastery by Industry
9. Customer masters in the 21st Century
Conclusion
2. Masquerade of a Hidden malaise
3. Mass-Market Customer Information Legacy
4. Litmus Test for Customer Information
5. Historical Approaches for Customer Information Initiatives
6. Seven Elements of Customer Information Competency
7. Rewards of Customer Information mastery
8. Relative Information Mastery by Industry
9. Customer masters in the 21st Century
Conclusion
